Google AdWords Essential Training

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01 Defining your goals and measuring ROI.mov

01 Defining your goals and measuring ROI.mov

01 Dissecting online advertising.mov

01 Dissecting online advertising.mov

01 Exploring where ads show up.mov

01 Exploring where ads show up.mov

01 Keeping people from clicking the Back button.mov

01 Keeping people from clicking the Back button.mov

01 Learning about the Google Display Network (GDN).mov

01 Learning about the Google Display Network (GDN).mov

01 Learning rules and guidelines for great ads.mov

01 Learning rules and guidelines for great ads.mov

01 Learning the interface.mov

01 Learning the interface.mov

01 Organizing campaigns and ad groups in your account.mov

01 Organizing campaigns and ad groups in your account.mov

01 Structuring ad groups in your campaign.mov

01 Structuring ad groups in your campaign.mov

01 Targeting by location and language.mov

01 Targeting by location and language.mov

01 Understanding AdWords Editor.mov

01 Understanding AdWords Editor.mov

01 Understanding conversion types.mov

01 Understanding conversion types.mov

01 Understanding how the auction works.mov

01 Understanding how the auction works.mov

01 Understanding reach and market share.mov

01 Understanding reach and market share.mov

01 Using the Ad Preview and Diagnosis tool.mov

01 Using the Ad Preview and Diagnosis tool.mov

01 Valuing keyword research.mov

01 Valuing keyword research.mov

01 Welcome.mov

02 Diagnosing keyword problems.mov

02 Diagnosing keyword problems.mov

02 Evaluating your performance on the GDN.mov

02 Evaluating your performance on the GDN.mov

02 Exploring the Campaigns tab.mov

02 Exploring the Campaigns tab.mov

02 Exploring the My Account tab.mov

02 Exploring the My Account tab.mov

02 Getting the most from this course.mov

02 Getting the most from this course.mov

02 Learning rules for image ads.mov

02 Learning rules for image ads.mov

02 Targeting different networks and devices.mov

02 Targeting different networks and devices.mov

02 Understanding Conversion Tracking.mov

02 Understanding Conversion Tracking.mov

02 Understanding Quality Score.mov

02 Understanding Quality Score.mov

02 Understanding conversion metrics and using the Conversion Optimizer.mov

02 Understanding conversion metrics and using the Conversion Optimizer.mov

02 Understanding how landing pages affect Quality Score.mov

02 Understanding how landing pages affect Quality Score.mov

02 Understanding keyword match types.mov

02 Understanding keyword match types.mov

02 Understanding pay-per-click advertising.mov

02 Understanding pay-per-click advertising.mov

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